UK Kitchen Buying Habits Guide
Discover which region has the cleanest kitchens, who puts a hot water tap at the top of the kitchen wish list, and where kitchen extensions are popular – all within our guide to UK Kitchen Buying Habits.
What makes your region different?
The hunt for new insight is what helps us to continually improve our kitchens, so we asked 2000 homeowners who recently renovated their home in the last five years, to tell us what motivated them when planning their new kitchen.
Below you will find the buying habits of the UK by region, including some frugal choices, connected ideas, and clean thinking that can inspire your new design.
UK kitchen buying habits by region
From Whitechapel to Mayfair, here are the home interior habits from England’s capital.
- Wine and dine. People who live in London are twice as likely to own a wine fridge compared to homeowners in any other region in the UK.
- Social butterflies. People from London consider social media the best source of inspiration when it comes to redesigning a kitchen.
- A city always connected. Smart technology is the most important kitchen feature for Londoners, while only 10% of people in other regions consider it a priority.
Find out about the habits of those across the Irish Sea.
- Break the budget. Homeowners in Northern Ireland are more likely to overspend when purchasing a new kitchen.
- Goggle boxed. Twice as many people from Northern Ireland spend time in the kitchen watching television.
- A good brew. 22% of Northern Irish folk consider a boiling hot water tap the most important feature when installing a new kitchen, compared to just 8% across the UK.
There is more to the East Midlands than shoes and textiles, such as these interesting buying habits.
- Organisation is key. The East Midlands like to keep their kitchens organised, which is why they are the region most likely to purchase kitchen storage for a pantry.
- Spring cleaners. People in this region are 19% more likely to spend time sprucing up their kitchen than others, making it the cleanest area of the UK.
- The American dream. People who live in the East Midlands like to supersize their food storage, with American-style fridge-freezers 11% more popular in this area.
From Durham to Sunderland, the North East offers a few surprises in their kitchen buying habits.
- Jamming with your family. The kitchen is a family space for those in the North East, who are 36% more likely to use the space to catch up with their loved ones.
- A taste for Art Deco. Parquet or parquet-effect patterns are being used 7% more in the North East than anywhere else in the UK.
- Big thinkers. Home owners in the North East have grand designs in mind, being the most likely to build a kitchen extension when designing a new kitchen.
In East Anglia discover the kitchen buying habits of the UK's most eastern region.
- Ready, set, bake! People from East Anglia are 10% more likely to use their kitchen to bake up a treat than the UK average.
- Cool blue. Inspired by natural hues and cool shades, duck egg blue kitchens are more popular here than anywhere else in the country.
- Packed with personality. Home owners in East Anglia are the most likely to design a signature kitchen with the intention of putting their own stamp on a new home.
Home to the northern powerhouses of Manchester and Merseyside, here is some insight into the houses of the North West.
- Born to entertain. If you live in the North West you are two times more likely than the UK average to use your kitchen for hosting
- Early adopters. Residents of this region are also more likely to choose new technology, opting for the latest cutting-edge functions within their appliances.
- White and bright. Homeowners in the North West are most likely to choose a white kitchen to brighten up their home.
Explore some of the trends and habits from Scottish kitchen buyers.
- A penny saved is a penny earned. Making wise choices during the design stage mean the Scottish are more likely to keep within their budget on a new kitchen.
- Sophisticated shades. The Scots fully embrace darker colours within their interiors, being the most likely to choose a kitchen in on-trend black.
- The impact of the small screen. The Scottish are 14% more likely than the UK average to get their kitchen design inspiration from the television.
The rolling countryside and old-world charm of the South East makes for interesting interior design habits.
- Trusting the trade. When planning a kitchen, residents of the South East are 32% more likely look to their builder for advice before turning to magazines, social media, or the internet.
- Being savvy with space. As the most populous region in England, those from the South East are used to making the most of available space which is why they are 29% more likely to prioritise smart storage with kitchen accessories.
- Island living. South East residents look for extra cooking space when planning their new kitchen, making them more likely to have a kitchen island than the rest of the UK.
Known for its ingenuity, the South West try and stay ahead of the curve with their buying habits.
- Going for green. Recycling and green choices are popular in the South West, which might be why they are most likely to buy a green kitchen.
- Glossy inspiration. South Westerners keep their eyes on new trends, with residents being the most likely to purchase a new kitchen to update their interior style.
- A surfer's paradise. It is more than just board sports that make the South West keen surfers, with residents 11% more likely to spend time online in their kitchen.
The valleys and hills of Wales hide a few surprise buying habits as well as gorgeous views.
- Crazy for concrete. The Welsh are a trend conscious nation, being twice as likely to introduce the engineered accents of concrete into their homes.
- Treasure trove. Wales is the most popular place to include bespoke kitchen shelving for keeping cookbooks close to hand or display prized trinkets.
- Mindful kitchens. Creating a calm and peaceful kitchen is a must for the Welsh, who are 26% more likely to use their kitchens to relax and unwind.
Discover the way the West Midlands like to design their homes around what they love.
- Literary lovers. People in the West Midlands enjoy a reading nook and are 23% more likely than the UK average to add a place to read in their home.
- Masterchef in the making. Creating a kitchen fit for a professional is popular in the West Midlands, where home owners are more likely to choose a range cooker than those in any other region.
- A place for homework. Residents of this region prioritise creating space to work, as they are 33% more likely to work from their kitchens.
Yorkshire and the Humber
Enjoy the kitchen buying habits of Yorkshire to see how the largest region in our survey designs its interiors.
- Saving the pennies. The residents of Yorkshire love a bargain, being the region most likely to underspend on their kitchen renovation.
- Making time for breakfast. In Yorkshire, breakfast really is the most important meal of the day with residents 17% more likely to include a breakfast bar in their kitchen.
- Looking at the fine print. People from Yorkshire are three times more likely to get their kitchen inspiration from a magazine.