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            The Game Changer Programme

            At Howdens, we believe in being worthwhile for all, which is why we launched The Game Changer Programme to support grassroots football with improved clubhouse facilities that are at the heart of the community. Over three years, we will provide kitchens for 450 clubs across the UK, so lower-league teams have a hub where players and local people can congregate, nurture young talent, and keep the spirit of football alive. Championed by football legends Jill Scott, Chris Kamara, and Julie Fleeting, these new club kitchens present valuable funding opportunities for small teams by giving them the facilities to serve food and drink. This makes them more attractive for external hire and less reliant on external funding to survive. 

            Transforming kitchens for clubs and communities

            “The off-pitch facilities are vital, because clubhouses are the hub of the community. They’re the place for teas and coffees for the taxi of mum and dad, where the frozen wet feet of the army of volunteers dry off, and where the post-match discussion starts. If kitchens are the heart of our homes, then kitchens should be the heart of grassroots football too.” - Andrew Livingston, CEO of Howdens

            Please note that applications for the Game Changer programme are currently closed.

            • What is the Game Changer Programme?

              Working with UK football associations (FA), Game Changer will see new kitchens fitted into 450 grassroots clubs, providing social space for future stars and fans.
            • Why is it important?

              With costs rising, keeping the lights on at grassroots clubs has never been harder. Despite this, as a social hub, they still play a vital part in our communities.
            Jill Scott relaxing in the clubhouse kitchen

            Jill Scott, former midfielder for England's Womens Team

            "The kitchen is the hub of the club, bringing together players, supporters, and the wider community. That’s why I’m so pleased to be involved with the Game Changer programme, where grassroots clubs all over the country are set to benefit."


            • Is my club eligible?

              The Game Changer Programme is open to all non-professional clubs across the UK with accreditation with their national association.
            • How can I apply?

              Application is easy and varies depending on which nation your club is in. You also need certain information, such as photos and proof of insurance, before starting.
            Chris Kamara smiling with a cup of tea in a Howdens kitchen

            Chris Kamara, former footballer and presenter

            "Many clubhouses still need help to improve much-needed facilities. So, the new kitchens will make a real difference to grassroots clubs and bringing local communities together."


            James Kendall, Director of Football Development at The FA, sitting in a chair at Wembley Stadium

            James Kendall, Director of Football Development at The FA

            "By providing new kitchens at these clubs, we hope to help them grow and thrive and make a positive impact on the lives of their players, supporters and the wider community.”

            Our work with other clubs

            • A Game Changer Makeover with Lichfield City FC

            • A Game Changer Makeover with Hawks Community Youth FC

            See the Game Changer content hub

            Ready to get started?

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