The Game Changer Programme
At Howdens, we believe in being worthwhile for all, which is why we have launched The Game Changer Programme to support grassroots football with improved clubhouse facilities that are at the heart of the community. Over three years, we will provide kitchens for 450 clubs across the UK, so lower-league teams have a hub where players and local people can congregate, nurture young talent, and keep the spirit of football alive. Championed by football legends Jill Scott, Chris Kamara, and Julie Fleeting, these new club kitchens present valuable funding opportunities for small teams by giving them the facilities to serve food and drink. This makes them more attractive for external hire and less reliant on external funding to survive.
Jill Scott, former midfielder for England's Womens Team
"The kitchen is the hub of the club, bringing together players, supporters, and the wider community. That’s why I’m so pleased to be involved with the Game Changer programme, where grassroots clubs all over the country are set to benefit."
Chris Kamara, former footballer and presenter
"Many clubhouses still need help to improve much-needed facilities. So, the new kitchens will make a real difference to grassroots clubs and bringing local communities together."
James Kendall, Director of Football Development at The FA
"By providing new kitchens at these clubs, we hope to help them grow and thrive and make a positive impact on the lives of their players, supporters and the wider community.”
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